In the 2009 interview, Janoff confesses : “When I explain the real reason why I decided to add a bite to the apple, I get a bit disappointed. But I’ll tell you. I drew the apple with the bite for scale, so that people would understand that it was an apple and not a cherry. There was also an iconic aspect to taking a bite out of an apple. Something that everyone can experience, that transcends cultures. ”
Nicola Onida Easy Web Marketing SEO copywriting and Digital Marketing
Perhaps neither you nor I will ever know the truth behind the Apple logo. But its evolution holds no secrets and even today, its logo is firmly imprinted in the consumer’s imagination.
I always thought that the McDonald’s logo resembled two curved French fries intersecting with each other. Funny mental associations or elaborate workings of the subconscious?
Maybe you already know, but the origin of the Mc Donald’s logo is of a completely different nature. It all began with the golden arches , the Golden Arches , wanted by the Mc Donald brothers.
As early as 1952, McDonald’s restaurants were presented with an external sign consisting of two lateral golden arches. According to architect Alan Hess , the initial idea for the golden arches dates back to a stylized drawing by Richard McDonald , one of the two brothers who founded the restaurants of the same name.
Brands and logos four stories to tell
McDonalds arches Nicola Onida Easy Web Marketing SEO copywriting and Digital Marketing
The stylized drawing, worked on several times web 2 backlink services on the advice of some architects, depicted two golden arches. The goal of Richard and Maurice McDonald was to capture the attention of the customer, as if to say “ Hey! There are two golden arches here. Let’s stop and eat! ”.
In 1961, when Ray Kroc bought McDonald’s, he Anpil moun jwenn konfò ak enspirasyon asked creative director Jim Schindler to restyle the brand. Schindler took inspiration from the recognizable structure of fast-food restaurants scattered throughout America to create the new McDonald’s logo.
Brands and logos four stories to tell first McDonalds logo
Nicola Onida Easy Web Marketing SEO copywriting and Digital Marketing
What we know today as one of the most yeezys shoes iconic brands in the world was born precisely from a perspective view of a McDonald’s restaurant: the two yellow arches aligned to form a sort of “M” and the bisecting roof reproduce a stylised restaurant of the chain seen from the street.
It’s fascinating how the strength of the McDonald’s logo lies in the “point of sale”, and not in the product. Don’t you think?
By the 1970s, the Golden Arches had become an unmistakable icon and still represent the McDonald’s brand today. Over the years, the two golden arches cut by a line have been further simplified into the sleeker, more minimal logo we know today.
