What is a blog? And why would you want to start one? Definition of blogging
A blog contains blog posts, but if you search in Google, you will find different definitions of a blog post. I found the definition of the Cambridge Dictionary particularly complete and up-to-date:
- Regular reporting : A blog is regularly updated with new content.
- Thoughts, opinions or experiences : information is shared on a blog. Often from the writer’s point of view. A blog post can therefore contain thoughts, opinions, but also experiences.
- Others can read this : People start a blog with the intention of sharing information or inspiration with others.
If you look at the definition of an article (also from Cambridge Dictionary):
“A written piece on a particular subject in a newspaper or magazine or on the Internet ”
Then you could conclude that a blog could also be an article. But an article is not a blog post by default. For a blog post it is important that the writer shares his own thoughts, opinions and/or experiences and is published on the internet. An article, on the other hand, can also contain only news or facts and also be placed in a magazine or newspaper.
Does it still make sense to start a blog?
Whether you want to start a personal, niche or business blog, you probably wonder if it is even worth it. There are already so many blogs, so aren’t you too late to join?
To stand out from your competitors, it is especially important to distinguish yourself. For every niche or sector, there are still enough opportunities to reach the target group with valuable content.
In addition, many people and companies have already stopped blogging . So more than enough possibilities!
Then why blog?
Now that you know what a blog is (or maybe how to build telemarketing data you already knew), we can talk about the benefits. Below are the 5 most important benefits, why you would want to start a blog:
1. Make money with your blog
Both personal bloggers and niche bloggers can earn money with their blog. Want to know more about this? The free blogging course includes a lesson on earning money with your blog.
2. Reach new potential customers
A blog is the way to be found better in search engines. These visitors will rarely buy your product directly (unfortunately!), but they will get to know your company in a positive way. In the long term, this can lead to sales or recommendations.
3. Take advantage of your expert status
By blogging you can show what knowledge and experience you have. If you regularly share content on one topic, visitors will be able to see you as an authority. In the long term, this status can bring you several advantages: customers, followers, exposure, etc.
4. Work on building a strong community
Do you want to build a strong community? Then a good blog can be very valuable. By regularly sharing new content, you give visitors a reason to follow you.
5. It is good for your (professional) development
A final reason why it is good to start blogging comment trouver des distributeurs en finlande avec leadstal has to do with your professional development. By blogging, you learn a lot about your visitor and how you can reach them even better. But also about how you can best convey your message.
Blogging vs other forms of online marketing
Want to know if blogging is really worth it? Then it is good to compare blogging with other popular forms of online marketing!
Blogging vs advertising
Blogging and advertising are both ways to get more visitors. If you want more visitors quickly, then it is best to choose online advertising. A disadvantage of this form of online marketing is that you only get more visitors if you continue to pay the advertising costs.
Blogging often does not directly generate more visitors in the short term, but a blog post is much more sustainable. A blog post that you write now can still generate visitors in a year or even two years.
Blogging vs social media
Another way to reach your target audience is aleart news by being active on social media. For a large number of entrepreneurs, this is the channel to attract new customers. However, you will not find many blog posts about social media on SuperBlogger.
That doesn’t mean we advise against being active on social media. However, it won’t be easy for every company or blog to build an interesting community via social media. In addition, content on social media is often much faster and dependent on the situation, while blog posts are much more sustainable and can remain relevant for longer.
If you don’t want to have to create new content every day, blogging might be a better fit for you.
Blogging vs vlogging
In addition to written content, you can of course also share valuable content in the form of videos. These can be short personal videos or long videos according to a complete script. It is often said that vlogging is the new blogging and that you as a website owner really cannot do without video.
Whether vlogging is better than blogging also depends entirely on your preferences, possibilities and target group. For example, a young target group will watch a series of short videos (or even a long vlog) faster than reading a long blog post of more than 5000 words.
Both writing good blog posts and making good videos takes time. Someone who is good at speaking on camera and editing videos should choose vlogging than someone who has such a good story on paper.
More questions about blogging
How can I start a blog?
In this blog I discussed what a blog actually is and why you should start one. The question now is: how do you start a blog? First you have to decide which blog platform you are going to use. On SuperBlogger you will then find a lot of blog posts that can help you on your way. For example, this one about coming up with blog topics or this one about writing good blogs . Also sign up for the free mini course blogging if you want to learn more about blogging quickly.
Can I also create a blog for free?
Many new bloggers wonder if they can start a blog for free. There are several free platforms such as Medium, WordPress.com and Blogger.com. However, if you want to have full control over your blog, you are better off choosing a self-hosted WordPress blog . You then have complete freedom to determine the design yourself and add virtually every possible function to your website.
How can I make my blog a success?
If you want many people to find and follow your blog, the most important thing is that the content is valuable, inspiring and/or entertaining. A good blog starts with creating good content. Write about topics that your target audience finds mega interesting and make each blog post.
