Have you tried using Facebook Live Video to communicate with your audience?
If not – you might like to give it a go, because america phone number right now it’s a pretty hot medium that I’m seeing quite a few bloggers use with great benefits.
This week I want to explore Facebook Live in a little more depth than I’ve done before. Here’s what to expect.
- Today (below) I’m going to share 10 benefits of giving Facebook Live Videos a go.
- Tomorrow I will share 12 types of Facebook Live Videos that You Could Create.
- Wednesday I will share 25 tips on how to use Facebook Live Video most effectively.
To get the first part simply read on. To make sure you catch all the following posts, please subscribe to ProBloggerPLUS from the following button and we’ll shoot you an email with links so you don’t miss out.
Each week I’ll write to you with our latest tutorials, tips and tools to help you build a better blog!
10 Reasons You Should Give Facebook Live Video a Go
There are lots of reasons to use Facebook Live. Here are the main ones that come to mind out of my own experience.
1. It helps your readers to get to know you better
One of the biggest benefits of using live video as part of my social media strategy is that I feel like it allows my blog readers to get to know me in a deeper way and helps them to understand who I really am.
I received this email last Friday night after doing an ‘Ask me Anything’ live video where I sat on the couch for an hour and a half taking questions:
“Thanks for your Q&A session today and for answering my questions. I’ve been reading ProBlogger for 5 years but tonight for the first time realised a few things. Firstly, you’re an Australian! I’m not sure how I missed this! Secondly, you don’t only know about blogging but you’re funny and kind. I saw a whole new side of you in that video. I hope you do more of them.”
I’ve had this kind of feedback quite a bit – live video gives people a glimpse at who you really are and can really humanise a brand.
2. It can lead to higher Engagement
Facebook Live is by nature an engaging type medium if you allow it to be. One of the things I’ve noticed about it is that the people who interact live with me often start appearing in the comments section of other Facebook posts, blog posts and on Twitter in the days after a live interaction.
I guess there’s something about having had a conversation with someone that triggers an ongoing engagement.
3. It can lead to leads and sales
I’ve not really done too much selling in my Facebook Lives to this point, but despite this I know that even passing mentions of products that I sell has generated sales.
I’ve also used it a couple of times to promote my ProBloggerPLUS newsletter and have seen spikes in new subscribers as a result.
4. It will help you generate ideas for future content
Every time I open up for Q&A on a updated 2024 mobile phone number data Facebook Live video I get asked questions that stimulate all kinds of content ideas.
For example – this recent post on updating your blog archives came about because of a question I was asked on FB Live. Similarly many of my recent podcasts have started as questions from or hearing the needs of viewers of videos.
I guess this is partly the flip side to point #1 above – Facebook Live allows you to get to know your readers and their needs a lot better too.
Of course the more you know about your readers the better position you’re in to create great content for them.
5. You’ll create content you could repurpose
If you read tomorrow’s post with tips on Как обратната връзка с клиентите оформя растежа на бизнеса how to use FB Live, you’ll see that the ideas I give you below on how to do a successful Facebook Live video were previously presented as a Facebook Live video (very meta I know).
You’ll also see the actual video replay of that Facebook Live that I’ll embed into that post.
This is gold – being able to create a piece of content that not only serves those joining live, not only those who watch the replay on Facebook but being able to embed it onto your blog and even to download the video to then put onto Youtube opens up all kinds of possibilities.
