The bounce rate is now considered one of the main ranking criteria for Google and other search engines. Having a low bounce rate is now the hobby horse of bloggers, webmasters and website owners. But how can you achieve this goal? Our advice in the following lines!
Table of Contents
But first, let’s move on to defining bounce rate!
Before we give you the techniques to reduce the bounce rate, it is necessary to understand how it works. Know that a visitor to your site bounces:
- When it remains inactive on your website page for 30 minutes
- When he closes the tab where your page is located or clicks on previous
- When he clicks on an external link and leaves your website
The formula to calculate the bounce rate:
Bounce rate = the number of visitors viewing only one page of the site divided by the number of visits to the entire site.
If you want to know where and dat alle benzineapparatuur word how to find the bounce rate, you just need to enter the back office of your site. The home page in the dashboard of platforms running on WordPress generally contains a small table showing the performance of the site ( thanks to the exactmetrics plugin from Google Analytics ). It includes several data such as the number of monthly visitors , the average duration of sessions , the number of page views and of course the bounce rate .
What is a good bounce rate?
The perfect bounce rate does not exist! And for good reason, it can vary depending on the type of site.
Example : Typically, bounce rates for e-commerce sites range from 30 to 50% . Blogs, on the other hand, record higher values ranging from 70 to 80% . And for good reason, on this type of platform, people just read the article and if they don’t find other interesting topics, they close the window. In any case, the lower the bounce rate, the better!
Techniques to reduce your bounce rate!
Of course, the tips listed below are not complete, but they will significantly help you reduce your site’s bounce rate:
1) Don’t include too many external links
Of course, giving backlinks (especially if the external sites have a good reputation) is beneficial for your SEO . However, be aware that this keeps Internet users away from your site. So, make sure not to include many external links in your content (2 maximum). And above all, make sure that they open in a new tab. To do this, you can use plug-ins or simply modify the HTML code of the content .
2) Improve your internal meshing
If you want to reduce your bounce tw lists rate, the only solution is to encourage the Internet user to visit other pages of your site . So, do not neglect internal linking . To do this, you can insert links in your articles ( pointing to related articles, or other pages ). You will therefore need to write incentive link anchors.
3) Avoid fonts that are too small
Here’s a tip that seems obvious, but it’s just as important. If there’s one thing people hate, it’s having to get their eyes too close to try to decipher your site’s content. Even if you’ve written the most beautiful article, most visitors won’t waste time zooming in on your text. So, they’ll end up bouncing. In this case, consider choosing a font that’s large enough . The average should be between 16 and 18 px .
4) Reduce your loading time
There is nothing more unpleasant than waiting 3 minutes to open a page or an article. If your site takes too long to load, you can be sure that visitors will bounce. Moreover, this will also have negative consequences on your SEO. Indeed, Google is now tracking so-called “slow” sites in order to downgrade them in its search engine. If you want to calculate the loading time of your site, you can go to the online tool PageSpeed Insights – Google Developers . To get good results, the loading time should generally be between 0.8 and 2.9 seconds .
