This is a guest contribution from Jawad Khan.
Did you know that eBook sales in aleart news the US, the biggest market for digital products, is expected to reach $7.6 billion by the end of 2016?
Surprised?
In the U.S alone, eBook sales have grown almost 3000% over the last 10 years. A study by eMarketer suggests that eBook sales will outgrow the sale of mobile games in the US by the end of 2015.
The rise in eBook sales, and even free eBook downloads, is a direct result of the increase in smartphone, tablet and e-reader users.
According to Pew Research, more than 50% of American adults own either a tablet, smartphone or an e-reader device, with the majority using tablets for reading eBooks.
As a blogger, you should be excited reading this – really excited!
Because this not only offers you a huge money making opportunity, that is exponentially growing, but also open up several ways you can use eBooks to build a long term and viable blogging business.
However, to take advantage, you need to take action.
Why? Because research indicates that almost 81% Americans believe they should write a book, but only 1% actually do it.
That’s why it’s important that you take action.
Here are a few ways, with practical examples and relevant tools, you can use eBooks to boost sales, build your audience, and grow your business.
Use eBooks as Lead Magnets to Grow Your List
You’re a blogger and you know how important email subscribers are. There’s almost no long term and viable online business that can be built without an engaged and thriving email list.
But if you’re trying to build an email list by offering “Free Blog Updates” to your visitors, you won’t find much success (unless you’re Seth Godin of course).
To convince your readers and convert them into subscribers, you need to offer them something valuable that pulls them to your list.
In other words, you need a lead magnet.
And what type of lead magnet converts the best?
You guessed it right, eBooks!
People just love reading eBooks, and it somehow feels more valuable than other forms of lead magnets.
But don’t just take my word for it. Have a look at some of the most successful blogs, and see what their primary lead magnet is.
Bryan Harris, the owner of VideoFruit, took his blog from 0 to 10,000+ subscribers in just a few months. He has become an authority on list building.
And what does Bryan offer as his lead updated 2024 mobile phone number data magnet? An eBook!
Ramsay grew BlogTyrant to 150,000+ subscriber. His primary offer is also a free eBook:
And what does Glenn from ViperChill use to attract email subscribers? You guessed it!
Here’s the bottom line.
Your readers and blog visitors are MUCH more likely to subscribe to your email list if you offer them a relevant and high quality eBook.
Create the Perfect eBook for Your Audience and Make Guaranteed Money
One of the best things about blogging Πού να προσθέσετε περιεχόμενο στα μέσα κοινωνικής δικτύωσης; is that, over time, you can build a loyal community of readers around your blog.
These readers not only provide you inspiration and ideas for new content, but most of them actually start looking up to you as an authority. They are already convinced about the usefulness of your content and take your words seriously.
By identifying their biggest needs, you can create highly targeted eBooks that not only solve their problems but also fill your pockets.
Blogger and bestselling author Jeff Goins is a great example.
He started blogging just for the love of writing, and amassed an email list of more than 10,000 subscribers.
But he was making zero money from his list because he wasn’t selling them anything.
Until he decided to sell eBooks directly to his audience.