In the modern world of search engine optimization, there are many questions about methods of promotion that will be effective in the conditions of constant changes in Google’s algorithms and the emergence of new trends. In this article, we will look at the key aspects of link building and SEO, which will help you build an effective strategy for promoting your website.
Effective link building and SEO strategies
Promotion without buying links: is it possible?
Is it possible to promote without buying links, relying only on the correct site structure and quality internal optimization? The answer is unequivocal: yes, it is possible. However, the question always arises: is it worth it?
Abandoning certain methods of promotion may be the right decision to focus on other important aspects. For online stores that typically have a large number of pages, internal optimization and backlinking can make a big difference, especially if you operate in low-competition niches.
For example, if you sell auto parts, where searches are performed by specific identifiers, internal optimization can be very effective. However, if you are competing with big market players like Rozetka, Eldorado or Foxtrot, then promoting overseas data without links can be a difficult task.
Use of Tier 2 and Tier 3 links
Link building strategies can vary greatly, and using Tier 2 (TR2) and Tier 3 (TR3) links is one such approach. These the goal is not to replace human agents with automat strategies are often used in the context of so-called “Parasite SEO”, when pages with affiliate links are created on powerful sites, which are then promoted by certain queries.
However, in Ukrainian cg leads realities, especially when working with guest posts, the focus should be on quality materials and sites. It is recommended to invest the main budget in posting quality guest posts that have value in themselves and can rank for low-frequency queries.
Tier 2 link building may only make sense for some particularly important guest posts, such as exclusive interviews or high-potential content. Using Tier 3 links and automated tools like Xrumer is not recommended as it can waste your attention and resources.
80% of the effort should go into creating quality content and finding quality sites to post links.
Calculation of the required number of links and waiting for results
Determining the necessary number of links for promotion is not an easy task, and there is no universal formula. Competitors and their link profiles are usually analyzed, but keep in mind that analysis tools only show 50-60% of real links.
When planning a strategy, you should focus on certain time periods, for example, a quarter. During this time, you can build several dozen links and expect certain shifts in the dynamics of positions. Not only the number of links is important, but also their quality.
The first results can be expected approximately two months after the start of active work. If there are no changes after this time, it is worth reviewing the strategy.
It should also be understood that after reaching a certain level of positions, continuing to build links does not guarantee further growth. At this stage, it is important to work on other aspects such as product quality, assortment and other ranking factors.
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Article duplication and its impact on SEO
Posting the same article on your own blog and on external resources through services like Collaborator is a bad practice. This leads to a dilution of the uniqueness of the content, which negatively affects SEO.
It is recommended to repackage the content. If you have unique material, for example, with analytical data or an exclusive interview, you can prepare a press release or new material with key points and place it on other resources with a link to the original. This promotes organic and adequate distribution of content and helps in promotion.
Do you want to become an SEO specialist?
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