At the end of 2019, Yandex launched the Vega algorithm, which, among other innovations, made the search hyperlocal. What does this mean? Now, for geo-dependent queries, the results are generated not only based on the city in which the user is located, but also “at the level of a microdistrict or even a separate house.”
The directory is the only way out for sites with
Subdomains: to assign regionality in Webmaster, first fill out the profiles there.
I.Directory and I.Maps
Let’s move on to the most important thing. In order to get the effect of local SEO in Russia, it is necessary to fill out middle east mobile number list the profile of the company and each of its branches in the Directory.
If you don’t know what to add and how else to stand out, look at your competitors’ profiles.
The main rule of filling is to add detailed, relevant and reliable information to all columns. And, of course, do not lie: a fake address will not help promotion.
But if you don’t have a physical address at all
And you provide services or sell goods without an office or point of sale, you can create and promote a profile in the Directory. But the effect of local SEO is achieved by companies with a real physical address – a place where they interact with their customers face to face.
By filling in the data, you create an organization profile, which since July 2019 has been available on a separate page with its own URL. That is, in a couple of clicks, the user can find out all the necessary information about the company’s work without visiting the site.
Pharmacy profile in Yandex
Pharmacy profile in Yandex
You can use your Directory profile fraudsters are becoming more and more to publish news, announcements and promotions.
The company profile indicates ar numbers a rating that is calculated within one category: for example, the parameters of one pharmacy are compared within the “Pharmacies” category.
Naturally, the higher the rating, the more attractive the company is to buyers. What can be done to increase the rating?
Motivate real users to leave ratings and reviews, while doing everything possible to ensure that the reviews are positive.
Place a badge from the Directory on your site – it will allow site visitors to leave ratings for Yandex rating.
Don’t inflate reviews and ratings: the rating is not the arithmetic mean of all ratings. Each rating is checked by machine learning technology, determining its reliability and objectivity. Based on this, the rating is given a weight that will ultimately affect the rating. A lot of reviews are, of course, good, but only if they are from real people.
The reviews are organized into a thread, so you can see how the company and the buyer communicate:
