And pictures are often more effective: people perceive visual information 60,000 times faster than text. Today, many Internet users do not want to waste time reading long texts. They need information that can be consumed quickly. Which once again confirms the relevance of visual content. Photographs create context and evoke associations in people. That’s why a single image can often tell more than hundreds of words.
Problems that storytellers solve with the help of photos
Attracting the audience’s attention. Images cope with this task more successfully due to the peculiarities of the human psyche. Remember the proverb “they meet you by your clothes, they see you off by your mind”? A person “meets by their clothes” not only other people, but also websites, advertising brochures, packaging. Fast transfer of information. Often, an Internet user quickly browses websites and social media feeds, not intending to read long articles.
A Telegram database usually contains telegram database information about Telegram users, such as their phone numbers, usernames, or group memberships. This data is sometimes used for marketing, contacting people, or analyzing trends. But, gathering and using this data without clear permission can break privacy rules like GDPR and Telegram’s own rules, which don’t allow sending unwanted messages or collecting data without consent.
However, he perceives information transmitted through images tens of thousands of times faster than verbal data, as discussed above. Moreover, the perception of visual information occurs without effort, which cannot be said about reading. Photos help storytellers communicate with users who “looked at the Internet for a couple of minutes.” Audience Conviction: People believe in what they see. By publishing images, marketers gain the trust of potential and existing customers. Content replication. Internet users are more willing to share photos than links or text. The explosive growth of Pinterest and Instagram confirms this. Increased brand awareness: Visual content helps companies stand out and stay visible from their competitors.
How to Improve Storytelling with Images: 5 Tips
For storytelling to deliver tangible marketing results, the stories must be interesting to the brand’s target audience. You will never attract consumers’ attention if you publish the first images you come across that are not related to the topic of your business. To win the reader’s heart, you need to learn how to tell truly compelling stories using images. The following tips will help you do this.
Many marketers and sales managers have a thorough command of verbal storytelling, using it as one of the tools for promoting their business. However, not everyone knows how to tell stories using images. Below you will find successful examples of storytelling using photographs that will help you master this marketing technique.
How to Tell Stories with Images: 3 Examples
It was said above that storytellers should tell special list complete stories. The advantage of images over text is that you have the opportunity to tell a long story even with a single photo. The following examples confirm this. Lululemon produces yoga gear. To motivate the audience, the company’s marketers published a photo of Betty Kalman, who actively practices yoga.
Ms. Kalman is 87 years old. After looking at this picture, you will no longer say that you are too old for yoga (running, football, traveling). Clif Bar produces organic food and drinks aimed at athletes and people who lead an active and healthy lifestyle. It uses photography and video to educate customers on how to be a good athlete while still being a good person. American Apparel produces and sells clothing made from natural fabrics. The company’s management considers its personnel its main asset. The level of salaries for American Apparel specialists exceeds the market. The company uses photographs to tell stories about its employees and products.
Resume
In this way, you can use images as a storytelling usb directory tool to help you capture your audience’s attention, convey information to busy internet users, and create emotional connections with your customers. Use these tips to tell stories with photos. Successful examples of storytelling will help you create your own stories that will be successful with consumers.Despite consumer mistrust and the lack of need for advertising, direct response advertising texts remain relevant. They are necessary, effective, and even useful for the consumer, provided one condition is met. The seller must clearly understand in which situations it is appropriate to use direct response.
eople don’t need advertising texts
The advent of the Internet has changed human behavior in the purchasing process. We are talking about buying a more or less expensive product, for example, a computer, a travel package, a car, etc. Having access to the Internet, consumers prefer to independently study the information necessary to make a purchasing decision. They begin to interact with the seller when they know what they want to buy.
To illustrate this thesis, it is convenient to use the concept of the buying cycle. According to it, any purchase consists of five steps: recognition of the need, search for information, study of alternatives and risks, making a final decision, and evaluating the purchase.
So, at the first stages of the buying cycle, the client practically does not need advertising. Advertising texts work well only at the stages of making a final decision and evaluating the purchase. Have you changed your mind about increasing sales with the help of magic words? Then you will be interested to know that…
