America Cell Phone Number Example
The relationship between TV and Twitter is well known, as users tend to consume both media at the same time (just think of Eurovision!). But until now, this symbiosis between channels had never been scientifically proven. The new study published by Nielsen gives us all the figures to unravel the relationship between advertising on Twitter and television . Don’t miss it!
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Twitter advertising boosts TV viewing
Twitter ads encourage users to turn on the TV
In its study, Nielsen measured the impact of two Twitter advertising campaigns on viewership of a weekly American football game. The campaigns used promoted videos and in-stream video ads to encourage users to watch the game.
The result: users exposed to the ads were
23% more likely to watch the matches America Cell Phone Number List users in the control group (who didn’t see the ads). And that’s just the beginning…
If you combine Twitter advertising with TV
Multi-channel advertising is a particularly effective strategy for encouraging viewers to watch television. Elsewhere in the Nielsen study, US channel BET set out to increase viewership for a hip-hop music awards show. To achieve this, the network combined
TV commercials with Twitter advertising
By adding Twitter to the campaign, the channel managed to double the Special Material in audience . The lesson for marketers is clear: combining Twitter advertising with traditional TV commercials is a super-effective way to attract the attention of potential viewers.
And finally
Twitter + television = immediate impact
When BET combined
TV ads with a one-day Twitter ad campaign, it saw a whopping 7x increase in viewership among users exposed to ads on both channels (compared to users who had not seen the ads on either channel).
Among users who had only been exposed to the 3-month
TV ad campaign, the increase was 3.5 times. That is, in just one day, Twitter advertising was able to double the effectiveness of television .
