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Facebook Messenger was one of the first platforms to incorporate this type of solution, but there are still many brands that have not realized its advantages. Let’s see what exactly Facebook chatbots are, what they can bring to your brand and how to create your own.

What are Facebook chatbots?

 

What is a Facebook Chatbot and Why Do You Need One?

Let’s start at the beginning: what is a chatbot?

Chatbots are artificial intelligence programs that are capable of holding a conversation with a human being, answering their questions and making relevant suggestions. This type of software has been around for years, but its level of sophistication and integration with other tools is increasing.

In the case of Facebook, chatbots are integrated into the

Messenger tool : users can talk to these software solutions just as they would with their friends. Depending Europe Cell Phone Number List the type of business, different functions can be programmed: ordering a bouquet of flowers for a friend, ordering a pizza, asking for outfit recommendations or beauty tips, or receiving the news of the day filtered according to the user’s interests, among many other examples. If human intervention is necessary, the chatbot can detect this and alert a customer service agent.

For businesses, Facebook chatbots offer multiple advantages

 

 

They allow users to connect with one of the most used media

Messaging apps are ultra-popular among users, who prefer them to other means of communication such as email. According to data from Facebook , 80% of adults and 91% of teenagers use messaging apps on a daily basis, and 63% of them use them more than two years ago. It is a medium that occupies a central role in users’ lives and is here to stay.
Among these tools, Messenger is the most popular : with 1.3 billion active users Telegram Database Users Material month, its success surpasses WhatsApp. This is largely due to the fact that it is powered by the star social network, Facebook.

They give you the ability to serve thousands of customers at once

Once programmed, Facebook chatbots can run many conversations simultaneously. This allows you to separate customer service from staff capacity and offer unlimited service 24 hours a day.
They are one of the most effective ways to attract the attention of the audience and achieve conversions. Messenger marketing can have opening rates of more than 90% and click rates of around 35-40%, figures that beat email marketing by a long shot. In addition, 53% of users say they would sooner buy from a company they could send messages to.

They improve personalization in customer service

With chatbots, it is easy to adapt each user’s experience based on their preferences or previous actions. In addition, users are more comfortable with this medium: 56% prefer to use a channel like Messenger rather than call customer service (Facebook figures).

How Facebook Chatbots Impact Your Marketing

If you decide to use Facebook chatbots, you’ll be able to interact with users in a much more direct and personalized way. This means that you can (and should) rethink several key aspects of your marketing. These four suggestions will help you kick-start the paradigm shift.