Special List
Facebook’s more visual sister has been going strong for years and already has 800 users a month. Follow these recommendations to generate more quality leads with it:
Create a business profile
Sometimes small businesses operate on Instagram with a personal profile, but this is a mistake. Having a business profile allows you to place a contact button directly in your bio, gain insights from your followers, link to your Facebook page, and much more, so your lead generation opportunities multiply.
Use the power of influencers
On Instagram, brand-sponsored posts are the norm and users accept them much more than on other networks. This network is therefore ideal for running campaigns with influencers.
Pay attention to the aesthetics . In addition to pampering each photo so that it stands out among the latest news, it is also important to take into account the overall image of your feed. Brands that succeed on Instagram usually have a very defined corporate look, for example, using similar filters and color palettes in all photos.
Use Stories
This format has been a hit with Spanish users, and one of the basic principles for generating quality leads on social media is to be present on the channels that users use the most.
Mind your hashtags
These tags help organize all of your content on Instagram, so having Special Database can help users find you and convert you into leads. Think about how users might search for you and make sure to add relevant hashtags to each image. You can also create specific hashtags for your brand’s campaigns.
3) Twitter
Although it no longer enjoys the popularity it had a few years ago, Twitter is still a valuable asset to consider for your campaigns to attract quality leads. Here are the keys to success on this network:
Include images in your tweets
Tweets with images are more attractive to users, attract Advertising Material and generate more reactions, so they have more points to attract leads.
Respond actively to users. Comments on social media can influence consumers’ brand perception, both negatively and positively. So, if you want to get more leads, keep an eye on mentions of your brand on Twitter and make sure to respond to them.
Use ads
Although it no longer has a specific lead generation option, Twitter ads are a very attractive option to generate traffic to your landing pages and launch remarketing campaigns.
4) LinkedIn
The star professional network is ideal for B2B companies or those interested in recruiting new talent. Here’s how you can take advantage of it in your quality lead generation campaigns:
